Holger Rune launches a performance brand focused on honey
If you ask Holger Rune himself, the answer is clear: small, consistent choices in everyday life can make a big difference for both performance and recovery. That's why Manuka honey became a regular part of his daily routine and later the foundation for HVNR Health, a performance brand focused on high quality, documented effect, and natural support for the body.
As a professional athlete, Holger Rune is constantly looking for ways to optimize his body. Not through quick fixes, but through well-documented and natural initiatives. As the demands from training, travel, and tournaments increased, recovery and immune system became a central focus area. This is where Manuka honey was introduced, first as a supplement, later as a regular part of his daily life.
What is special about Manuka honey is its naturally high content of MGO, which distinguishes it significantly from regular honey. For an athlete, where continuity and stable performance are crucial, it quickly became clear that quality and traceability were paramount.
The journey from personal use to the establishment of HVNR Health was anything but accidental. The process involved extensive research, dialogue with suppliers in New Zealand, and repeated laboratory tests. Only honey with a medium to high documented MGO content, traceable origin, and independent testing was considered.
The focus was clear: A premium product that could meet the demands of elite athletes and also be relevant for anyone who wants to enhance performance, recovery, and general health in everyday life. Along the way, different MGO levels were tested, both in relation to daily use and more intensive periods with high physical exertion.
The result was HVNR Health. A performance brand with Manuka honey as its core product. A brand built on transparency and quality. The products are developed for both elite athletes and people who want natural support for energy, recovery, and the immune system.
HVNR Health does not represent a trend, but a long-term approach to health and performance. The success criterion has always been the same: A product Holger himself uses and can vouch for 100%.
Manuka honey is among the most well-documented natural foods. According to the National Library of Medicine, Manuka honey is well-known and well-studied for its antimicrobial properties, which primarily stem from the honey's floral source and natural bioactive content. This documentation supports the use of Manuka honey for recovery, immune function, and general health, particularly relevant for athletes and sports practitioners.